As it turns out, there are many things that contribute to hair becoming dry and damaged. One is over-processing the hair with too many chemicals. This happens to those who color, chemically straighten or curl their hair. Frequent over shampooing, using too many styling products, blow-drying and using hot tools too often. When your strands heat up too quickly or too much, it takes the moisture right out, which causes breakage and damage. To prevent this, we recommend avoiding using hot tools as much as possible, and when you do, turn the setting down. Protective sprays can also come in handy when using hot tools to cut down on the damage.