Hoyu, a premier hair coloring company, has not only earned the largest market share in Japan but is also one of the leading providers of hair color and hair care products in more than 70 countries including the United States. As an ambassador of the joys of hair coloring, Hoyu’s slogan “COLOR YOUR HEART” expresses their desire to add dimension to people’s lives through an extensive line of innovative hair color and hair care products. With a strong business background and an unending passion for coloring and caring for hair. Hoyu marked its 110th anniversary in February 2015.
Determined to stay ahead of the latest trends, Hoyu has continually introduced products that have been heralded as unprecedented in its field. In addition to providing high-quality products, they strive to lead the way by setting high standards for themselves and utilizes cutting-edge technology to develop more user-friendly products.
We will like to introduce a product called Bokashi for Men – Perfectly Blended Gray. You can now achieve the perfect salt & pepper look! Bokashi (boh-kah-she) is the Japanese word for “to gradate” or “to blend.” Promaster Bokashi for Men was created to seamlessly blend gray hair and achieve the perfect salt & pepper look.
There is no concern for gray roots to stand out, as Bokashi does not eliminate gray but blends it. Bokashi’s gray base color eliminates the worry of undesirable red or orange undertones as the hair grows and color fades. Bokashi helps us revitalize our male customers by helping them look and feel younger in a masculine and distinguished manner.
How We Use Bokashi In 3 Easy Steps:
1. Mix Equal Parts Bokashi and Promaster Developer.
2. Quickly apply the mixture on dry hair and process for 3 minutes.
3. Rinse hair immediately, shampoo and dry!
Three Shades To Choose From:
1. Natural Gray
Recommended for beginners, it provides a classic gray blend.
2. Soft Gray
Leaves a lasting impression with a slightly pale, dignified blend. Great for neutralizing yellow tones.
3. Blue Gray
Provides a slightly blue tinge for a sleek blend. Great for neutralizing orange tones.
Who is Bokashi for?:
We recommend Bokashi to our customers that may be thinking:
“I’m self-conscious about my gray hair.”
“Dyeing my hair will drastically change my appearance and people will notice.”
“I don’t have the time to sit in a salon for a full coloring service.”
We also recommend Bokashi to those that think they are satisfied with their gray or are using a different product to blend/cover it. Bokashi will take their look to the next level, guaranteed!